Than Merrill Webinar Today, Cash Buyers

During the Than Merrill webinar today, they emphasized cash buyers as a preference. As most people know, banks are very slow to loan money right now. John and Laura totally agree with the benefits of using cash to buy real estate. Great discounts are many times available to those who have cash, plus a cash offer will many times be accepted over traditional financing.
A statement made during the webinar, "... opportunity costs...," means, having a cash buyer is an opportunity that is at hand, and waiting for a buyer to get financing can take 30-90 days and sometimes longer, plus the financing can fall through at any time.
The way it was said years ago is,

A bird in hand is worth two in the bush.

Another phrase used during the webinar was, reverse selling, meaning you are starting out with your buyer, finding out what they want, then find the property they want and selling it to them.
They said, "... it's like being your buyer's personal shopper."